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Vivian Shyu is recognized in the Canadian fashion industry for both her design creativity and her business acumen. Since opening her first store in 1982 on Yorkville Avenue she has continued to create a highly wearable and distinct clothing line for the modern woman. Shyu provides a complete look that embodies casual chic- redefining elegance with an edge.
Along with her husband Terry, Shyu has built a highly successful business with retail locations in Toronto, appearances on the Canadian Shopping Channel and more recently an online store.
Vivian has always believed in going the extra mile for her customer. She has dove deep into the global fashion market sourcing textiles and manufacturing techniques which are at the cutting edge of fashion technology. Italy with its extensive integrated and historic industry has proven an enormous wealth of resources.
Over 40 years Shyu has built close working relationships with many of Italys top textile mills and manufactures. Shyu has leveraged this expertise to deliver a product of superior quality and style at an exceptional price.
Shyu’s collections have been praised for understanding the needs of a woman on the go. She brings together a collection of contemporary colours, fabrics, lines and textures that embody modern style.
As the fashion industry evolved, so did the company. After attending the Fashion Institute of Technology in New York, her daughter Aysha joined forces with her mother. Aysha now collaborates fully in conceptualizing collections- bringing a progressive perspective to the design process with a focus on sustainability and minimizing the industries ecological footprint.