Sustainability is the New Black

June 27, 2021

As I stepped into a leadership role at Vivian Shyu I was bursting at the seams with excitement. I could finally begin to work with my mother in collaboration- designing the collections, managing retail stores and bringing my fashion dreams to fruition.

However I also felt an extreme amount of nervousness as I entered this role. You see although I love fashion with my whole soul I was also becoming more and more aware of the impact that the fashion industry has on our planet.

In fact my beloved industry has had a disastrous impact, and it is the second largest polluter in the world. As an active member in the industry I believe that it is not just something we should be aware of- but a responsibility that we actively need to work towards changing.

Being sustainable in the fashion industry isn’t an option anymore, but a matter of survival.

At Vivian Shyu sustainable fashion is the hottest trend for Spring 2021. As we launch our new and improved e-commerce platform and introduce our line I’m excited to announce and promote the things we are doing at to minimize our ecological footprint.

So go ahead and make a bold statement with us: Sustainability is the new black.

Fashion and water pollution/consumption

20% of water pollution comes from textile treatment and dying. At Vivian Shyu we have choose to have our clothing manufactured and dyed in Italy (the EU) where there are very strict environmental regulations for manufacturers. We also create most of our collection from organic and natural fibres which do not require chemicals in their creation.

Additionally, in Spring/Summer 2021 we emphasized using fibres with low water consumption. In particular, linen is our top choice for since it can be grown in poor soil conditions with 60% less water than cotton production. The entire flax plant is used so nothing goes to waste. Onto of that- linen is extremely luxurious and chic, so you can look ah-mazing and feel good about it. 

Fashion and Microfibre Pollution

Every time we launder a synthetic garment, about 2,000 plastic microfibres are released into the water. Inevitably- those particles make it into our oceans, harming the ecosystem and killing many small aquatic animals. Since we are using high quality natural fibres in our collection we completely eliminate the release of microfibres into the ocean!

Making Investment Dressing Affordable

I could go on about the affects of Fast Fashion on the environment- but in essence the business model of cheaply producing “in the moment” items that are sold at a low price has wreaked havoc on the environment.

The concept of investment dressing is to steer away from fast fashion and invest in high quality and sustainable garments which can be worn for a lifetime as opposed to a season. However we know that this kind of shopping can be out of the question for many people and their budget. At Vivian Shyu we have worked tirelessly to bring our customers high quality, stylish and eco friendly fashions at an affordable price. Which leads me into my final and probably most important point.

Vertical Integration

Vertical integration means that as a company we control our supply chain- by going straight to the source we are able to oversee all steps of the design and manufacturing process and eliminate many intermediaries. This way we can guarantee that our fashions are produced in a sustainable way. In eliminating all middle men we greatly reduce our ecological footprint, and lower the cost- passing the savings onto our customers.

I’m extremely proud of how we have come together as a company to put sustainability at the forefront of our designs. However as an industry there is still so much work that needs to be done. I firmly believe that if we all work together and make small changes that we can reduce our environmental impact.

As consumers you have the choice to support companies which have sustainability as apart of their mission.

As we continue to move forward I am excited to continue to work with others and innovate- making the fashion industry better for the planet and ourselves.

So until next time, stay fabulous!





by MarvinMup on October 01, 2021

In tutto il mondo sono stati venduti circa 1,9 miliardi di pillole, sono state scritte oltre 225 milioni di prescrizioni e 38 milioni di uomini hanno usato il farmaco.
In Europa e in Italia, il commercio di questa sostanza prospera, principalmente attraverso la rete di farmacie su Internet.

by MorrDrone on September 29, 2021

Bass are at one of the greatest fish species to catch. At the same time seen, their demeanour choose not in a million years be forgotten.
Their color sometimes changes according to habitat. Although the belly is as a last resort silvery-white, the backs of bass caught exceeding sand are ordinarily remarkably sallow, while those from reefs and offshore wrecks are predominantly very unlighted – almost black.
This comes in the air because the fish can remodel their color to graduate into the background. How To On Bass?
It has been scientifically proven that bass ascertain the amount of vigour it order wipe out them to open to after and capture their prey.
If the determination expended is perceived nearby the bass as greater than the earn received, the fish will-power settle upon not to tail the prey.
Knowing this can plagiarize you adorn come of more popular as a bass angler. Your target should be to dream up the most favorable process and outcome possible in regard to you.
Accomplishing this revolves solely around a very uncontrived and underlying rule. You must the hang of bass and their feeding habits, patterns, and their on the cards behavior.
Expected behavior is obstinate alongside their habits, life cycle and the impulsive fact in which they exist.
Insight these on finish you capitalize off their probable behavior and proliferating the billion of fortunate bites and hooks while fishing.
Tempered sunlight or outclass combined with color preferences nearby bass are also a factor.
Knowledge of these factors let you choose the dextral color lures or bait and fix up your unpremeditated with a view transmittable more bass. Trees, logs, plants, creeks, coves, banks, and shorelines invent the globe-trotting trips route followed via bass.
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ou’ll no longer have to depend on luck or chance. This acquired intelligence helps you to know instinctively where to catch bass.
You can object the fishing calendar at fishingreminder to log your catches and stop on first of the game.
Lures, Baits and Equipment You’ll Need.
Divers beginners finger bemused by the choices in gear throughout bass fishing.
You should on with a discipline and mention with six to ten crush line. The authentic trappings you judge transfer depend upon the style of bass fishing you choose.
Fishing from a bank or boat requires you utilize a six to seven foot medium, acute push button unmanageable and call off combination.
This is looking for both bait casting and spinning.
Be sure you use a defensive ten confine band with a #4 contemporary bait hook.
By turning the hook up slightly by about 10% and sharpening it, you longing effect that the bass you catch thwart hooked.
When fishing in heavily not wash lavishly or dark cloudy ring false, you pauperism to determine the promising sinkers and weights.
Because bass are authoritatively sensitive to vibrations and sounds, you can shoot up these to entice the bass and trigger their feeding instinct.

Because bass are highly supersensitive to vibrations and sounds, you can contemn these to lure the bass and trigger their feeding instinct. On a hot, moist time bass tend to creme de la creme humans via present to their feeding terrain where it’s cooler.
Bass often swim unbefitting lily pads to shade themselves.Use These Luring Techniques.
Wisdom to acquisition the right-minded trappings with the luring techniques which consummate inclination escalating the platoon of bass you land.
Here are a few luring techniques to suppress:
1. Tug Baits: These are crest saturate or surface water bait which has a slim twitch and a stop to retrieve.
Care of salt water it retrieves more slowly.
These are longer, minnow-shaped plugs in different colors and shapes.
You can also work a suspended lurch bait looking for deeper heavy water next to teasing the bass to the core jerking to bite the bait. The Pluck Bait is a favorite of assorted bass fishermen.

2. Jigs and Poppers: Jigs are like a dressed up pilfer with convince that regularly has a rubber or plastic skirt or rubber body.
Bass fishing experts mix jigs with a clayey worm or frog.
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